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Privacy Policy

1. Introduction

Puerism ("we," "us," or "our") operates the website www.puerism.com (the "Site"), specializing in the global sale of Pu-erh tea. This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you visit our Site, place orders, or interact with our services. By using the Site, you consent to the practices described herein. This policy supplements our Terms & Conditions and complies with Hong Kong’s Personal Data (Privacy) Ordinance (Cap. 486)

 

2. Information We Collect

We collect personal data necessary to fulfill orders, improve user experience, and comply with legal obligations:

  • Identifiers: Name, email, shipping/billing address, phone number.

  • Payment Details: Credit card numbers, PayPal IDs (processed securely via PCI-DSS-compliant gateways; we do not store full card numbers).

  • Technical Data: IP address, browser type, device identifiers, and cookies (e.g., for session management and analytics).

  • Usage Data: Pages visited, products viewed, and interaction metrics (collected via Google Analytics with anonymized IPs).

  • Voluntary Submissions: Customer reviews, survey responses, or communications with support.

 

3. How We Use Your Information

Your data is used for the following purposes:

  • Order Fulfillment: Processing payments, shipping products, and sending transactional updates (e.g., order confirmations, tracking details).

  • Customer Service: Responding to inquiries, returns, or complaints.

  • Personalization: Tailoring product recommendations and marketing communications (with prior consent).

  • Legal Compliance: Fraud prevention, tax calculations, and compliance with customs regulations.

  • Site Improvement: Analyzing traffic patterns to enhance functionality and user experience.

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4. Data Sharing and Disclosure

We disclose your data only as necessary:

  • Service Providers: Shipping carriers (e.g., DHL, FedEx), payment processors (e.g., Stripe, PayPal), and IT infrastructure partners (e.g., AWS, Shopify). All providers are bound by confidentiality agreements and GDPR/CCPA compliance clauses.

  • Legal Obligations: To authorities if required by law (e.g., customs declarations, court orders).

  • Business Transfers: In mergers or asset sales, with data protection guarantees.

  • Aggregated/Anonymized Data: For market research (e.g., sales trends by region) without identifying individuals.

 

5. Cookies and Tracking Technologies

We use:

  • Essential Cookies: Session management and cart functionality (no consent required).

  • Analytics Cookies: Google Analytics (anonymized IPs; opt-out via browser settings).

  • Marketing Cookies: Retargeting ads (e.g., Facebook Pixel) only with explicit consent .

  • You may manage preferences via our Cookie Banner or browser controls.

 

6. Third-Party Links

Our Site may link to external sites (e.g., tea blogs, payment portals). We are not responsible for their privacy practices; review their policies separately.

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7. Policy Updates

We may update this policy periodically. Changes will be posted on this page with a revised "Last Updated" date. Continued use constitutes acceptance.

 

8. Contact Us

For questions, access requests, or complaints:
Email: [contact@puerism.com]
Address:
Puerism Ltd.
2D Tung Chong Industrial Building, 659 Kings Road, Quarry Bay

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